Search Engine Pay-per-click Advertising (SEA) part I (4 hours)
Learn how SEA works, setup a Google AdWords SEA campaign (up-and-running that day!), learn the basic AdWords settings, and:
- Search Engine Optimization (SEO) vs. Search Engine Advertising (SEA)
- Learn how SEA works
- Establish your SEA strategy
- Setup a Google AdWords SEA campaign (up-and-running that day!)
- Learn Google AdWords campaign and ad settings
- National vs. Regional ads
- Ad writing basics
- Learn keyword matching options
- Analyzing results (intro to Google Analytics)
Search Engine Pay-per-click Advertising (SEA) part II (4 hours)
Learn how to manage, analyze and measure your Google AdWords campaign. Also learn how to write the best ads and how to choose the best keywords, plus:
- Campaign budgeting
- Campaign management
- Analyzing & measuring results
- Advanced ad writing
- Intro to content targeted advertising (text, image, mobile & video ads)
- Local business ads
- Choosing the best keywords with online tools
- Developing better calls to action
Upcoming Dates:
SEA Part 1 - August 21, September 23
SEA Part 2 - August 27, September 30
Registration:
Search Engine Advertising (SEA) Track : $1,200.00
( includes parts 1 & 2, plus 1 hour of one-on-one consulting )
Add SEA Track Only to Cart
Search Engine Optimization (SEO) Track : $1,200.00
( includes parts 1 &2, plus 1 hour of one-on-one consulting )
Learn More about SEO Track
*Register for both tracks for $2,100.00 and save $300.00!
Add both SEO and SEA Tracks to Cart